We don’t just make Ads.

we build business.

not your typical ad agency

The Marketing Suite Spot is a creative, branding boutique that helps you discover your Brand Truth – your authentic edge – and turn it into growth. From start-ups to legacies, we partner with the C-Suite to turn business plans into buyable, desirable brands.

Uncover & Unleash Your Truth

  • Shape your purpose, mission, positioning and personality with guidance that drives growth.

  • Bring your Truth to life in bold campaign concepts, copy and design across every media channel.

  • Supercharge your Marketing Ops team with our support or have us run the show as your all-in-one partner.

Discover Your EDGE

Finding your Brand Truth isn’t easy. It’s a journey of reflection and bold, new ideas. Our proven process uncovers what sets you apart, unlocking potential you weren’t even aware of. 

MAKE IT fascinating

Your Brand Truth must captivate. Together we’ll craft a strategy that defines, differentiates and delivers. Appealing to customers, prospects, associates and investors alike.

Brand Truth In Action

  • Evenflo: "Together We Grow"

    Evenflo reached out for help in bringing their multiple brand monikers, tier levels, as well as their diverse and ever-expanding product lines and extensions under a single, unified Brand Positioning. And they wanted to launch the new positioning with a refreshed Brand Identity (Tone, Look & Feel) that would appeal to a younger, digitally-savvy and socially-engaged audience.

  • Banktivity: "Get There Faster"

    When IGG software first introduced its personal finance software 20+ years ago, it was the only mac-exclusive offering on the market. Fast forward to 2024, numerous new entries have come into play. So it was time to reclaim, reassert and reposition Banktivity’s strengths and superiority with a New Brand Look and Feel that delivered on its promise — Get There Faster.

  • Boundless Rider: "We Are Boundless"

    For years, traditional insurance providers have woefully underserved the needs of more than 8.6 Million U.S. riders. Until Boundless Rider Insurance rolled into town. Not only did we name this new offering, we uncovered and defined the entire brand — Purpose, Mission, Positioning, Pillars and Personality. And brought it all to life in a compelling Brand Look and Voice.

  • Rocket Software: "The Way Forward"

    For more than 32 years, Rocket Software had been toiling in virtual anonymity, albeit successfully in a niche market. But new leadership had grander visions for the company’s future. So we got to work. Partnering with their Executive Leadership Team, we developed and delivered Rocket Software’s new Brand House and celebrated its revitalized Positioning with this Brand Essence Video.

  • Boston Properties: "Building A Brand Story"

    When Boston Properties was about to undertake the most ambitious development in the city’s historic West End, all they had to pitch tenants and buyers was an architect’s rendering of what could be. Attractive, but not compelling. So we gave them a Brand Name and Narrative. Presented in the form of a sizzle video, we welcomed businesses and residents to the all-new Hub on Causeway.

To tell the truth

  • Before collaborating with the Marketing Suite Spot, our brand was somewhat disorganized, resulting in numerous inconsistencies. They played a pivotal role in helping us discover our brand’s voice and establish a focused and consistent identity.

    Ian G. Gillespie
    President
    IGG Software, Inc. (Banktivity)

  • "The Marketing Suite Spot guided us through a transformative journey in redefining the 100+ year-old Evenflo brand. They crafted a clear and compelling positioning and messaging that had been missing."

    — Amy Gartland Magee
    Chief Marketing Officer
    Evenflo

  • “When we started working with the Marketing Suite Spot, we had a business plan and not much else. The Marketing Suite Spot brought our vision to life with a brand that is authentic, memorable, and relevant to our customers.”

    — Blair Baldwin
    Cofounder & CEO
    Boundless Rider Insurance

  • “The Marketing Suite Spot creates work that works! They expertly combine the business objectives and customer insights, resulting in a laser focus that translates into effective creative. Having worked with Riz (the Founder) for 17+ years, I’ve witnessed this unique skill time and again.”

    — Chris England
    VP Head of Global Brand
    Rocket Software

  • “Riz offers organizations strategic marketing solutions that drive growth and innovation. He is a lifelong learner who rolls up his sleeves to truly understand a company and its’ ambition. He challenges the status quo, asks questions and advocates for better each and every day.”

    — Kate Ardini
    VP Chief Marketing Officer
    John Hancock

  • “I have worked with Riz for over two decades and consider him one of the most creative and strategic minds in the industry. He has a unique balance between art and commerce and brings every project to the next level.”

    — Eran Lobel
    Chief Executive Officer
    ELEMENT

A true ORIGIN story

My name is Rob Rizzo. (Riz to my friends and colleagues.) I’m the founder and creator of The Marketing Suite Spot.

I began my career as a copywriter for some of New England’s best ad agencies. Worked my way up to head of Creative for the Boston and Detroit offices of one of the largest, global digital branding agencies, and had the privilege of building John Hancock’s in-house creative agency.

Today, my passion is helping companies uncover and unleash their Brand Truth.

With more than 30 years of advertising, branding and marketing experience across all media and platforms, I’ve worked with start-ups and Fortune 500 legends alike. Along the way, I’ve enjoyed some tremendous successes and endured some colossal failures.

And now you get the benefit of all that experience.

Let’s build your business On brand truth

To schedule a free Business-Building Work Session or to learn more, just fill out a bit of info we’ll be in touch shortly.