Key Services
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CMO
Articulate, Define & Refine
Your Brand -
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CSO
Strategically Focus, Align & Target Your Brand
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CCO
Create & Execute Compelling Brand Campaigns
Articulate, Define & Refine
Boundless Rider Insurance
– We’ve Got You Covered
For too long, traditional insurance providers have gotten away with woefully underserving the unique needs of Riders everywhere. But that’s about to change. Not only did we name this exciting new offering, but we helped uncover and define the entire brand — Purpose, Mission, Positioning, Pillars and Personality. We then went on to develop the Brand Voice, Tone, Manner and entire Visual Identity System. See the work here: https://rrizzo.com/projects/7253201
Rocket Software
– The Way Forward
Rocket Software was one of the industry’s best kept secrets. Successfully toiling away in anonymity. But new leadership had grander visions. So they asked us to help redefine and revitalize their brand. Over the course of three months, we conducted competitive audits, stakeholder interviews and workshops, stood up three working brand houses, and partnered with Executive Leadership to finalize Rocket Software’s exciting new Brand and bold new Positioning. See the work here: https://rrizzo.com/projects/7246125#2
Evenflo
– Together We Grow
In Q3 2022, Evenflo reached out for help in bringing their multiple brand monikers, tier levels, as well as their diverse and ever-expanding product lines and extensions under a single, unified Brand Positioning. And they wanted to launch the new positioning with a refreshed Brand Identity (Tone, Look & Feel) that would appeal to a younger, digitally-savvy and socially-engaged audience. See the work here: https://rrizzo.com/projects/7266448
Boston Properties
– Building A Brand Story
Boston Properties was about to undertake the most ambitious development in the city’s historic West End. But all they had to pitch tenants and buyers was an architect’s rendering of what could be. Attractive, but not compelling. So we gave them a brand name and narrative that offered a compelling reason to believe this development would be the ultimate live-work-play destination for a whole new, up and coming urban audience. https://rrizzo.com/projects/7222068
Strategically-Focus & Align
Owners.com
– Get There First
Owners.com was late to enter the real estate industry and needed to quickly differentiate itself from traditional brokers as well as other online services. Targeting tech-savvy, self-directed homebuyers, we focused our launch on 15 of the hottest markets with a simple premise — “Get There First.” It played to the emotional mindset of the day’s homebuyers who knew their dream home was out there. They just had to “get it before someone else did.” https://rrizzo.com/projects/7221920
Full Spectrum Software
– Masters Among Journeymen
Since 1982, Full Spectrum Software’s led the way in the advancement of thousands of med-tech breakthroughs. While most other industries bend a knee at the altar of youth, those in the life sciences appreciate the expertise that is only acquired through years of experience. We leaned heavily into that to redefine their Brand Positioning and Narrative, deservedly establishing their industry leadership. See the work here: https://rrizzo.com/projects/7246057
Create & Execute
IDEXX
– Creating Clarity
A global leader in pet healthcare innovation, Idexx provides veterinarians diagnostic tools, technology and laboratory services to see clearly and get the answers they need. Resulting in better patient outcomes and happier customers. As avid dog lovers, we were thrilled to work with the Idexx Brand Creative team on a number of initiatives to promote better pet care and help advance their overall mission. See the work here: https://rrizzo.com/projects/7256817
John Hancock
– Diabetes Doesn’t Define You
More than 34 Million Americans are living with diabetes, and most don’t think they can get affordable life insurance. We set out to dispel that myth with John Hancock Aspire — the first and only life insurance designed specifically for people living with diabetes. We launched a two-phase campaign with targeted messages acknowledging these people were living full and rewarding lives. Diabetes just happened to be one part of their lives and shouldn’t keep them from getting the quality coverage they deserve. https://rrizzo.com/projects/7221919
Methodology:
The Five D’s
01 Define
Understanding the ask; Setting Goals, Objectives and KPIs
02 Discover
A deep dive into your Industry, Business & Target Audience; Audit Existing Promotional Materials & Activities
03 Develop
Create Positioning, Messaging, Visual Identity & Campaign Communications Elements
04 Deploy
Coordinate with Media Buyers, Audio/Video Production; Printing, etc.
05 Determine
Assessing results; dialing up what’s working & turning off what isn’t